Meet Charlotte, Account Director at Picnic

Meet Charlotte, Account Director at Picnic

Tell us a little bit about you.

Hi, I’m Charlotte and I’m a born and bred Londoner. I grew up in Fulham and have since really expanded my horizons and moved to Clapham..

I was the first Picnic hire, as an Account Manager, and have been here for almost 4 years now! It’s my first media role and I’ve loved every second of it.

Describe your role at Picnic.

As Account Director, I head up the Account Management team. I am responsible for team management, recruitment, strategy and processes, amongst other things.

I work closely with other team leads at Picnic to ensure team cohesion, seamless campaign delivery and the best possible performance for our clients. I am the escalation point for any campaign issues and the key point of contact within the Account Management team for all our agencies.

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What are your passions outside of work?

Travelling is a big passion of mine. My aim was to travel to 30% of the countries in the world by the time I was 30, however Covid really put a spanner in the works. Next year I’m planning trips to Columbia and Japan as well as a few countries I haven’t been in Europe.

Another passion of mine is food. Perhaps that’s why I enjoy travelling so much. I love cooking shows and my favourite cuisine is Japanese, so I’m hoping to do a cooking lesson or two when I’m in Japan!

I am also a huge sucker for musical theatre, even though I absolutely cannot sing (everyone who has heard me attempt Karaoke will agree with me on that).

Who has been the biggest influence on your career, and why?

My mum, 100%. She was the one who encouraged me to take a leap of faith and join a start up in an industry I had never worked in before, where I would be the only employee. I really believed in Matt and our other co-founder Rob, and she could see that. She couldn’t have been more right as here I am 4 years later, in a job I love which still pushes me to learn every single day. I’ll be forever grateful to her for encouraging me to go for it!

Finally, tell us a fun fact about you.

When I was younger I played 2 sports at national level and they couldn’t be more different from each other: lacrosse and chess. Sadly I don’t do either anymore, although I did pick up chess again for a bit after Queen’s Gambit came out.