Roses are red, violets are blue, 4 reasons why Picnic's ads are the perfect match for you!

Roses are red, violets are blue, 4 reasons why Picnic's ads are the perfect match for you!

Prompt timing, great venue, highly engaging, shared interests… all the qualities we look for in a perfect date. And yes, call us corny (it’s lockdown!), but perhaps we should be looking for these qualities in the perfect ad format too.

Prompt Timing

Ever been left hanging at the bar?

Served on Google’s Accelerated Mobile Pages (AMP), Picnic’s ads load 6x faster than standard web pages, and are completely fraud-free, so your audience won’t be left wondering what that empty ad slot could have been…

Premium Venue

No more overcrowded & poorly reviewed venues

Picnic has developed direct relationships and integrations with premium publishers, meaning that ads are served on high-quality, trusted domains such as The Daily Mail, Hello and The Independent. According to Newsworks, consumers are 50% more likely to engage with advertising encountered in a high-quality editorial environment…the perfect catalyst for chemistry! 1

Highly Engaging

There’s nothing worse than a dull date & forced conversation.

There’s no need for forced conversations with Picnic’s social display ad formats. Inspired by the familiar interactive experiences found on social media platforms such as Instagram and Snapchat, Picnic’s formats (such as Stories, Posts, Carousel) are intuitively engaging to users.

Picnic has even launched a new format called ‘Swipe Right’. Inspired by dating apps, the format is a media-first which allows users to ‘swipe left’ (dislike) or ‘swipe right’ (like) to match a brand’s products or content. Perhaps the perfect format this Valentines!?

Shared Interests

Ever been matched with someone you have nothing in common with!?

There’s no need to worry about that with Picnic’s targeting capabilities; use Google’s audience segments and contextual data, or premium first-party data to match your ads with the perfect in-market or affinity audiences.

…so there you have it - four reasons why Picnic’s ads are the perfect match, and will help spark some customer love for your brand this Valentines <3

Sources

  1. Newsworks Context Matters; A brain science study revealing why ads in quality editorial environments are more effective. Accessed Jan 30 2021.